Surely one of the most interesting marketing challenges in higher education must fall to St. John’s College, which has campuses in Annapolis, MD, and Santa Fe, NM. St. John’s has a fairly unique program, teaching a four-year curriculum consisting entirely of reading the “Great Books” of the Western
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The opportunity to name or re-name a company is one of the most exciting things about my business. Out of deference to my clients, I don’t publicly air all the bad ideas that get thrown out the window before a decision is made, much as I find
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In the past two weeks of my vacation in Cabarete, besides learning how to kite surf, I’ve helped design an ad for the Extreme Hotel and traded two hours of search engine optimization for Saving Grace in exchange for a wonderful Swedish massage. You can take the
Read more →The “Occupy Wall Street” protest in Manhattan is a long-overdue expression of anger at a whole lot of things. It’s an expression I can empathize with. Life is unfair. Our politics are unfair. There is economic injustice embedded in our society. The rich get richer, while the
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